Since the widespread use of the printing press, there has always been the cultural assumption that information is best communicated through written formats. Most people have been taught to mainly consider words as the most important form of human communication. Since the invention of the computer and desktop publishing, the role of visual messages in the communication process is rapidly expanding. It is important to understand, however, that an emphasis on visual messages does NOT mean that words are considered less important than images. The most powerful, meaningful and culturally important messages are those that combine words and pictures in equally respectful ways. Visual Communication, whether it be print-based (such as for books or magazines), or based on new computer technology, is growing increasingly important in our fast-paced, image-reliant society.

This is my attempt, as many others have tried, to even up the score between words and images. This is an exploration into the idea that memorable visual messages have the greatest power to inform, educate and persuade an individual.

About “Visual Communication”: This multi-disciplinary field encompasses graphic design, illustration, fine arts (like drawing and painting), multi-media and photography. These fundamentals of major art forms are increasingly expanding and being applied to professional problem solving in various business situations. In other words, an alternative and, in my opinion, more tactful way to best convey specific ideas and messages is through the use of visual tools.  An active, curious mind remembers and uses visual messages in thoughtful and innovative ways.  There are many practical applications for Visual Communication. Advertising is one field that relies heavily on images to convey ideas.